How did you attract/address your audience?
I firstly had to decide who were my target audience. I decided that men and women were my target audience between the ages of 15-35, demographics D and E. Using this I was then able to decide how to attract my target audience correctly. I researched into my target audience but I already knew what exactly they want due to the fact I am part of the target audience. I researched into music magazines with the same target audience and idea as mine and found Mixmag. I closely analysed Mixmag and how they attract and address their target audience sucessful. I was able to see bright colours are key, along with the layout, contents, photos and text.
I knew that when creating my magazine it was key in immidatley attracting my target audience so I included bright colours on my front cover which then consistently followed through the magazine.I used a bright green which catches the eye and is relevant due to the Ibiza Rocks story on the main image.I also used a black, white and orange. I used a bright orange to contrast from the black and white and fit in with the summer theme. I took a variety of photos which back up a interesting and relevant story to my audience which will entice them to read on. Not only did I cleverly follow the layout of Mixmag but I made it by own by framing my own image and inserting a variety of different stories down the right hand side.
I noticed when going into my local store than alot of the music magazines use a hotspot to catch the readers eye and it is said to be successful with the audience of my choice. Any free goodies advertised entices the reader and from my research of my target audience on survey monkey it was clear it works. Also on my front cover I made it clear what other artists are included inside to appeal to a wider audience for the fans of these acts.
On my contents page I followed through with the colour scheme to make it consistent and proffesional. I chose carefully what photos to include and what to put on the contents page to entice the readers to carry on reading. I used photos with big page numbers therefore its easy to see what page it appears on. I chose to challenge a convention from Mixmag and put the competition on the contents page to show exactly what page you can 'win'. The competition I chose is relevant to the theme and the main picture and headline.
On my contents page I chose to use a theme of scrap book to fit in with the festival story. I used this theme to show how normal 'Scott' is and how his life is before all the fame hit him. I decided to use this as a story because readers like to read about down to earth people. I used 'Scott' as my model because it will attract girls and also boys. I designed my layout with inspiration from Mixmag double page spread. I think it looks really good and engages the reader. It looks scrappy but effective. I didn't use alot of text because my target audience don't like to read too much because it can become boring before you even start reading. I use a box out of general questions for the reader to get to know him alot more.
I think after all my researching and surveys I sucessfully attracted and addressed my target audience well.
I firstly had to decide who were my target audience. I decided that men and women were my target audience between the ages of 15-35, demographics D and E. Using this I was then able to decide how to attract my target audience correctly. I researched into my target audience but I already knew what exactly they want due to the fact I am part of the target audience. I researched into music magazines with the same target audience and idea as mine and found Mixmag. I closely analysed Mixmag and how they attract and address their target audience sucessful. I was able to see bright colours are key, along with the layout, contents, photos and text.
I knew that when creating my magazine it was key in immidatley attracting my target audience so I included bright colours on my front cover which then consistently followed through the magazine.I used a bright green which catches the eye and is relevant due to the Ibiza Rocks story on the main image.I also used a black, white and orange. I used a bright orange to contrast from the black and white and fit in with the summer theme. I took a variety of photos which back up a interesting and relevant story to my audience which will entice them to read on. Not only did I cleverly follow the layout of Mixmag but I made it by own by framing my own image and inserting a variety of different stories down the right hand side.
I noticed when going into my local store than alot of the music magazines use a hotspot to catch the readers eye and it is said to be successful with the audience of my choice. Any free goodies advertised entices the reader and from my research of my target audience on survey monkey it was clear it works. Also on my front cover I made it clear what other artists are included inside to appeal to a wider audience for the fans of these acts.
On my contents page I followed through with the colour scheme to make it consistent and proffesional. I chose carefully what photos to include and what to put on the contents page to entice the readers to carry on reading. I used photos with big page numbers therefore its easy to see what page it appears on. I chose to challenge a convention from Mixmag and put the competition on the contents page to show exactly what page you can 'win'. The competition I chose is relevant to the theme and the main picture and headline.
On my contents page I chose to use a theme of scrap book to fit in with the festival story. I used this theme to show how normal 'Scott' is and how his life is before all the fame hit him. I decided to use this as a story because readers like to read about down to earth people. I used 'Scott' as my model because it will attract girls and also boys. I designed my layout with inspiration from Mixmag double page spread. I think it looks really good and engages the reader. It looks scrappy but effective. I didn't use alot of text because my target audience don't like to read too much because it can become boring before you even start reading. I use a box out of general questions for the reader to get to know him alot more.
I think after all my researching and surveys I sucessfully attracted and addressed my target audience well.
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